There used to be a time when spas and salons were viewed as beauty retreats where only females frequented and men wouldn’t be caught dead in. Well, for the past few years there has been a shift within the beauty industry and more and more men are frequenting spas and salons on a regular basis to get the latest trendy haircuts, highlights, facials, massages, manicures, pedicures and various skin and relaxation treatments. More than ever, men are deeming appearance and relaxation as a necessary part of their lifestyle. It used to be that males seemed to be embarrassed to even set foot in a day spa, or felt somewhat “less-manly.” But today, all reservations have been pushed aside as males relax at the end of a long, hard workweek to indulge in a relaxing massage or soothing facial.

The International Spa Association has deemed that males now make up one-third of the spagoers, with numbers spiraling upwards everyday. With so many males joining the beauty revolution, it’s time that spas and salons started catering their treatments to include men as well. Catering to both females and males are what cutting-edge day spas and salons are doing these days. Usually, the spa treatments, spa equipment and salon equipment remain the same for males as it does for females. The difference is all in the setting. Facilities should be designed to embody a gender-neutral atmosphere that makes both men and women feel comfortable. A spa development company can help you specialize and personalize your spa or salon. Many spa owners have caught onto this trend and have personalized their space to make men feel more comfortable. Some have installed flat-screen TVs, put out newspapers and business magazines, and have purchased products that don’t make men smell like a meadow of flowers, but more masculine smelling or fragrance-free. Some spas and salons even offer their male clients beer and martinis while they’re waiting for treatments, similar to a tea room that women are accustomed to.

It’s a shame that there are so few day spas and salons available that cater to men, even though men are the fastest growing clientele. Gentlemen are finally realizing that dealing with bad skin, bad hair, sore muscles or unmanicured hands and feet is a thing of the past. Spa treatments can help clear up and freshen your skin, sooth sore muscles, and overall provide men with a more polished look. Men are no longer fearful of admitting that they too would love to be pampered. Designing your day spa or salon that caters to men will not only boost your sales dramatically, but it will finally open men’s eyes as to why we love to be pampered so much.